Launched in the fall of 2012, WILDSAM is a series of American field guides, small books with a lot of soul, packed with local lore, interviews, memoir, hand-drawn maps, personal essays and more. Equal parts travel guide and tribute, the field guides suits the curious-- both weekender and native.
The spirit of the West lives large in San Francisco, a city of ideas and innovation and America reimagined. Dreamers of California dreams. Gold Rush and Summer of Love and Twitter IPO. San Francisco has always been a seven-by-seven mile peninsula of escape and possibility.
It’s the city where Jack London honed his storytelling, where Joe DiMaggio played high school ball, where Etta James found her voice. Where thousands of African Americans migrated during World War II, escaping Jim Crow for new lives on a new coast. Where runaways hitchhiked. Where Chinese families fled. A fragrant city that the Spanish chose to name Yerba Buena. One wonders if there’s some magic, maybe a spell cast by space. And sea. The thousands of miles between there and here. Time given to shed old skins. To ditch the baggage and picture something new.