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YMC

Established in London in 1995, YMC’s blueprint to create understated, timeless designs has been the foundation of the label’s success for over two decades. Founded by Fraser Moss and Jimmy Collins, YMC – short for You Must Create--is renowned for it’s easy-to-wear pieces that form the building blocks of the modern wardrobe. YMC clothes are identified by a keen eye to detail, an emphasis on texture, colour and print and a strong creative spirit.