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TENDER CO.

Tender Co is the Idiosyncratic umbrella for the creative impulses of British designer and textile wizard William Kroll. It has its roots in William's love of antique workwear and machinery from the Great British Steam Age, and a genuine reverence for all things hand-crafted. With custom-woven fabrics, creative cuts, and vivid natural dye processes, Tender Co. has created a singular, inimitable wardrobe in which each garment has a story to tell.